"Unexpected" only because we have been so systematically misled by the government and the financial media about the state of the US economy.
People bought in November in expectations and a believe in the recovery. And buying tailed off quickly in December as they realized it was a hoax: there would be instead of recovery a long cold Kondratieff winter.
Yahoo Finance
Retail sales unexpectedly fall in December
January 14, 2010, 8:34 am EST
WASHINGTON (Reuters) - Sales at U.S. retailers unexpectedly fell in December as consumer spent less on vehicles and an array of other goods during the holiday shopping month, data showed on Thursday, raising concerns about the durability of the economy's recovery.
The Commerce Department said total retail sales fell 0.3 percent last month, the first decline in three months, after rising by an upwardly revised 1.8 percent in November. Sales in November were previously reported to have increased 1.3 percent.
Analysts polled by Reuters had forecast retail sales gaining 0.5 percent last month...
"what should you do to avoid being an idiot or a swine? Merely this: You should do something great, you should lay aside all the foolishness of a more of less long existence, you should become resigned to the fact that you will seem ridiculous to a race of janitors and bureaucrats if you are to enter the service of Splendor. Then you will know what it means to be the friend of God. The friend of God!"
Léon Bloy